HAPTER.IT
 

Prime Line

surprisingly pure

First and somehow primitive in its concept, Prime Line is the purest interpretation of HAPTER’s “mother technique”.

A clean and subdued range of eyewear, Prime Line remains strongly faithful to the essence of HAPTER design: essential and radical, yet very discreet in its expression, and dedicated to understated and discerning individuals.
Esthetically refined and intimately appealing, Prime Line is the strongest advocate of HAPTER’s design pillars: functionality and essentiality, thanks to a decisive but discreet radicalism.

FW1920 shooting campaign – connecting ramps enlighten by concrete windows, Prime Line pleasure.⁠
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@andreacattarossi in Prime Line PL03 RB009 – Musk Green⁠
@pollyslips_ in Prime Line PL04 RB005 – Clay Blue ⁠
@Gabrizbert in Prime Line PL02 RB010 – Copper Red ⁠
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Location: FormerENIVillage of Borca di Cadore ⁠
Photos: @tinellish⁠
Video making + editing: @daamstudio⁠
Hosts: @DolomitiContemporanee and #ProgettoBorca⁠
Wardrobe: @lazzari_store, #labelunderconstruction, @kapitalglobal⁠
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#HapterGoesToExVillaggioEni #PrimeLine #shootingcampaign #exvillaggioeniborcadicadore #DolomitiContemporanee #ProgettoBorca #ArchitecturalDesign #EdoardoGellner #Gellner #DesignEyewear #EyewearDesigner #EyewearLover #EyewearBoutique #IndependentEyewear #TechnicalEmotions #kapitalglobal ⁠#Hapter #HapterEyewear ⁠
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This picture of @mamiki_nhamposse was part of #progettoborca, shot by @brandoprizzon for our industrious friends @dolomiticontemporanee (transl. Contemporary Dolomites), ⁠
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Mamiki is wearing our #PrimeLine model H06M-N, and the original masterpiece by local talented artist @anna.poletti: a silk dress cyclostyled by hand on a regenerated old cyclostyle, part of the #obsoletestudio project run within the #ExVillaggioEni. ⁠
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Endless positive energy in our mountainous surroundings. ⁠
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#Hapter #HapterEyewear #contemporarymountain⁠
#printingpress #artiststudio #exvillaggioeniborcadicadore⁠
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HAPTER is also Prime Line: first and somehow primitive in its concept, these simple shapes are the most original interpretation of HAPTER’s special fusion of surgical steel to uniquely texturized rubber, ⁠
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Here lisa is wearing #PrimeLine model PL01.⁠
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📷@tinellish⁠
^⁠ #Hapter #HapterEyewear #PrimeLine #Hapterìa⁠
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#FineEyewearMaking #Craftsmanship #SavoirFaire⁠
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#TechnicalEmotions #IndustrialDesign #TechnicalSculpture⁠
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Details from #HAPTER window at our workshop. Just can't get enough of classical shapes and unique materials of our #PrimeLine. ...